With the emergence of the characteristic film, they began to pay large sums to actors, actresses and directors and for rights to famous performs and novels. This is still a serious characteristic of the film industry right now that fascinates many people. Yet the large sums paid for stars and stories are not as irrational and haphazard as they generally could appear. Actually, they may be just as ‘rational’ and have just as quantifiable a return as direct spending on advertising and promotion (Bakker 2001a).
Cinema had made attainable an enormous growth in productiveness in the leisure industry and thereby disproved the notions of some economists that productiveness growth in certain service industries is inherently unimaginable. The output per employee elevated from 2,453 spectator hours within the U.S. in 1900 to 34,879 in 1938. In Britain it increased from sixteen,404 to 37,537 spectator-hours and in France from 1,575 to 8,a … Read More